Business Overview
Imagine Marketing primarily operates under the brand “boAt”, which was launched in 2015 and is engaged in the consumer electronics industry. It offers a wide portfolio of mass-premium, lifestyle-oriented and technology-driven products at accessible price points. The Company initially commenced operations in the audio segment, including personal and large audio products, and has subsequently expanded into adjacent categories such as wearables, comprising smartwatches and smart rings, and charging solutions including cables, chargers and power banks. Its products are distributed through a diversified omnichannel network comprising online marketplaces, its direct-to-consumer platform, and a broad network of offline retailers and distributors across India.
Boat IPO Size
Objects of Issue
- Funding the working capital requirements of the Company
- Funding the brand & marketing expenses towards enhancing the awareness & visibility of the products & brand
- General corporate purposes
Boat IPO Financial Performance
(Rs. in crores)
| Particulars | Jun-25 | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|---|
| Revenue | 628.10 | 3,073.28 | 3,117.67 | 3,376.79 |
| PAT | 21.35 | 61.08 | -79.68 | -129.45 |
| Net Worth | 452.78 | 432.01 | 376.16 | 454.58 |
| Borrowings | 572.05 | 564.88 | 860.19 | 1,236.11 |
| Assets | 1,720.53 | 1,618.07 | 1,735.51 | 2,178.50 |
| NAV (₹) | 30.17 | 28.78 | 25.06 | 30.30 |
| EPS (₹) | 1.42 | 4.07 | -5.31 | -9.22 |
Key Performance Indicators (KPIs)
EBITDA
4.64%
- All the data pertains to FY 2024-25.
- PE, PB, and market capitalization are calculated based on the Upper Price Band.
Promoter Holding
Promoter
88.86%
Public
11.14%
Management
Registrar & Lead Managers
Registrar
MUFG Intime India
Lead Managers (4)
Company Details
Name: Imagine Marketing Limited
Address: Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link Road, Mumbai, 400 093 Maharashtra, India
Number: +91 22 6210 2400 +91 22 6210 1300
Email: iml.secretarial@imaginemarketingindia.com
Website: www.boat-lifestyle.com
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