Imagine Marketing Limited IPO DRHP
Imagine Marketing primarily operates under the brand “boAt”, which was launched in 2015 and is engaged in the consumer electronics industry. It offers a wide portfolio of mass-premium, lifestyle-oriented and technology-driven products at accessible price points. The Company initially commenced operations in the audio segment, including personal and large audio products, and has subsequently expanded into adjacent categories such as wearables, comprising smartwatches and smart rings, and charging solutions including cables, chargers and power banks. Its products are distributed through a diversified omnichannel network comprising online marketplaces, its direct-to-consumer platform, and a broad network of offline retailers and distributors across India.
Boat IPO Objects
- Funding the working capital requirements of the Company
- Funding the brand & marketing expenses towards enhancing the awareness & visibility of the products & brand
- General corporate purposes
Boat IPO Details
Price Band₹ |
Listing AtNSE & BSE |
IPO Issue Type100% Book Built Offer |
Fresh Issue₹500.00 Cr (0.00 Shares) |
Offer For Sale₹1,000.00 Cr (0.00 Shares) |
Total Issue₹1,500.00 Cr (0.00 Shares) |
Face Value₹1 per equity share |
Category Allocation
| Particulars | Allocation |
|---|---|
| QIB | Not less than 75% of Net Offer |
| Big HNIs (NII) | Not more than 10% of Net Offer |
| Small HNIs (NII) | Not more than 5% of Net Offer |
| Retail | Not more than 10% of Net Offer |
Boat IPO Financials
| Particulars | Jun-25 | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|---|
| Revenue | 628.10 | 3,073.28 | 3,117.67 | 3,376.79 |
| PAT | 21.35 | 61.08 | -79.68 | -129.45 |
| Net Worth | 452.78 | 432.01 | 376.16 | 454.58 |
| Borrowings | 572.05 | 564.88 | 860.19 | 1,236.11 |
| Assets | 1,720.53 | 1,618.07 | 1,735.51 | 2,178.50 |
| NAV (₹) | 30.17 | 28.78 | 25.06 | 30.30 |
| EPS (₹) | 1.42 | 4.07 | -5.31 | -9.22 |
The financial information presented is on a consolidated basis.
Key Performance Indicators
| KPI | VALUES |
|---|---|
| EBITDA | 4.64% |
- All the data pertains to FY 2024-25.
- PE, PB, and market capitalization are calculated based on the Upper Price Band.
Promoter Details
| Name | Shareholding |
|---|---|
| Sameer Mehta | 24.75% |
| Aman Gupta | 24.76% |
| South Lake Investment Ltd | 39.35% |
| Total | 88.86% |
Management Details
| Name | Designation |
|---|---|
| Vivek Gambhir | Chairman |
| Gaurav Nayyar | CEO |
| Rakesh Thakur | CFO |
Company Details
Name: Imagine Marketing Limited
Address: Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link Road, Mumbai, 400 093 Maharashtra, India
Number: +91 22 6210 2400 +91 22 6210 1300
Email: iml.secretarial@imaginemarketingindia.com
Website: www.boat-lifestyle.com
Book Running Lead Managers (BRLMs)
RTAs
MUFG Intime India
Visit WebsiteFrequently Asked questions?
Find answers to common questions that come in your mind related to IPO.
Boat IPO is a Mainboard IPO having an issue size of Rs. ₹1,500.00 Crs. Boat IPO is priced at ₹ - ₹ per share. The issue opens on 11 Feb 26 and closes on 11 Feb 26.
Boat IPO opens on 11 Feb 26 and closes on 11 Feb 26.
The estimated Grey Market Premium of Boat IPO is ₹0 per share (-).
The minimum lot size of Boat IPO is 0 shares & the minimum application amount is Rs. 0.
The allotment date of Boat IPO is 11 Feb 26.
The listing date of Boat IPO is 11 Feb 26.
Boat IPO is subscribed -.
Boat IPO is priced at ₹ - ₹ per share.
Click the allotment link on Boat IPO page of IPO360.
- Go to Kite App → Tap on Bids → Tap on IPO
- Select the IPO → Tap on apply → Enter UPI ID
- Enter Qty and Price
- Submit the application
- Approve the UPI Mandate on your UPI app
- Go to Groww App → Stocks Section → Select IPO option
- Select the IPO you want to apply
- Enter your bid details and price
- Enter UPI ID & submit
- Approve the UPI Mandate on your UPI app
- Log in to your bank's net banking portal.
- Navigate to the 'IPO' or 'ASBA' section.
- Select Boat IPO from the list of available IPOs.
- Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
- Submit the application.
- Money will remain blocked till the refund date
