Novus Loyalty Limited IPO

Novus Loyalty Limited IPO

SME BSE SME 100% Book Built Offer
Closed

Price Band

₹139 - ₹146

Total Issue

₹60 Cr

Bid Dates

17 Mar - 20 Mar

Subscription

1.55x

Est. GMP

₹0 (0.00%)

Website RHP Check Allotment

Valuation

Market Cap

₹227.03 Cr

P/E Ratio

49.83x

P/B Ratio

13.67x

Novus Loyalty IPO Dates

Open
Close
Allotment
Refunds
Credit
Listing

Conflicting IPOs

IPOs with overlapping timeline

Innovision IPO

Mar 10 - Mar 17

GSP Crop Science IPO

Mar 16 - Mar 18

Business Overview

Novus Loyalty is a technology-driven company providing loyalty and rewards solutions to enterprises across sectors such as fintech, e-commerce, software, finance, banking, FMCG and real estate. The Company focuses on enhancing customer engagement, retention and acquisition through a modern, scalable loyalty platform built on advanced technology architecture. Its platform delivers data-driven solutions that enable businesses to strengthen customer relationships and drive brand loyalty. Novus Loyalty offers both customizable and ready-to-deploy program models, including point-based reward systems, event-triggered campaigns, cashback programs, purchase-linked promotions and digital voucher solutions, helping enterprises design targeted and efficient customer engagement strategies.

Novus Loyalty IPO Lot Size

Lot Information for Novus Loyalty IPO
Category Lots Shares Amount
Ind (Min) 2 2,000 ₹2,92,000
Ind (Max) 2 2,000 ₹2,92,000
S-HNI (Min) 3 3,000 ₹4,38,000
S-HNI (Max) 6 6,000 ₹8,76,000
B-HNI (Min) 7 7,000 ₹10,22,000
Market Maker
2,30,000 EQ. Shares
Employee
₹0.00
Shareholder
₹0.00

Novus Loyalty IPO Size

Total ₹60.15 Cr
Fresh Issue
₹48 Cr (0.33 Cr Shares)
Offer For Sale
₹12 Cr (0.08 Cr Shares)

Objects of Issue

  1. Funding of expenditure towards Investment in enhancement of existing products & development of new products
  2. Business Development and Marketing Activities including manpower hiring
  3. General corporate purposes & unidentified inorganic acquisition

Novus Loyalty IPO IPO Live Subscription

Updated as on 20 Mar 2026 | 06:59:38 PM

Novus Loyalty IPO IPO Subscription Status (BSE SME)
Category Sub (x) Offered Bids
QIB 1.38x 8,10,000 11,15,000
NII 1.17x 5,85,000 6,84,000
bHNI 1.31x 3,90,000 5,12,000
sHNI 0.88x 1,95,000 1,72,000
Individual Investor 1.82x 13,65,000 24,80,000
Total 1.55x 27,60,000 42,79,000

Novus Loyalty IPO IPO Details Live GMP

GMP ₹0
Est. Price ₹146
Est. Gain 0.00%

Novus Loyalty IPO Peer Comparison

(Rs. in crores)

Novus Loyalty IPO Peer Comparison Table
Particulars Novus Loyalty Pelatro Ltd.
Revenue 104.62 61.50
PAT 3.58 5.10
EPS (₹) 2.93 5.64
NAV (₹) 10.68 77.64
RONW 27.39% 6.31%
EBITDA 5.44% 16.95%
PAT Mrgn 3.43% 8.30%
PE Ratio 49.83 53.72
Debt to Equity - 0.17

Novus Loyalty IPO IPO Financial Performance

(Rs. in crores)

Financial Performance Metrics for Novus Loyalty IPO
Particulars Sep-25 Mar-25 Mar-24 Mar-23
Revenue 71.41 104.62 73.29 59.59
PAT 5.80 3.58 2.96 0.55
Net Worth 18.89 13.09 9.50 6.54
Borrowings - - 0.82 3.53
Assets 21.83 14.81 12.36 13.38
NAV (₹) 15.42 10.68 7.76 5.34
EPS (₹) 4.74 2.93 2.42 0.45

Key Performance Indicators (KPIs)

EBITDA

5.44%

PAT

3.43%

ROE

31.74%

ROCE

40.40%

  • All the data pertains to FY 2024-25.
  • PE, PB, and market capitalization are calculated based on the Upper Price Band.

Promoter Holding

Promoter

95.62%

Public

4.38%

Deepak Tomar 50.98%
Sweta Singh 44.64%

Management

Deepak Tomar Chairman & MD
Vibhore Rastogi CFO

Registrar & Lead Managers

Registrar

KFin Technologies

Lead Managers (1)

Smart Horizon Capital

Company Details

Name: Novus Loyalty Limited

Address: 727, Udyog Vihar Phase V, Industrial Complex Dundahera, Gurgaon 122016, Haryana, India.

Number: 9717154514

Email: investor@novusloyalty.com

Website: https://www.novus-loyalty.com

Frequently Asked Questions (FAQs)

What is Novus Loyalty IPO?
Novus Loyalty IPO is a SME IPO having an issue size of ₹60 Crs. Novus Loyalty IPO is priced at ₹139 - ₹146 per share. The issue opens on 17 Mar 26 and closes on 20 Mar 26.
When will Novus Loyalty IPO open?
Novus Loyalty IPO opens on 17 Mar 26 and closes on 20 Mar 26.
What is the GMP of Novus Loyalty IPO?
The estimated Grey Market Premium of Novus Loyalty IPO is ₹0 per share (0.00%).
What is the lot size of Novus Loyalty IPO?
The minimum lot size of Novus Loyalty IPO is 1000 shares & the minimum application amount is Rs. 146000.
When is the allotment of Novus Loyalty IPO?
The allotment date of Novus Loyalty IPO is 23 Mar 26.
What is the listing date of Novus Loyalty IPO?
The listing date of Novus Loyalty IPO is 25 Mar 26.
What is the subscription of Novus Loyalty IPO?
Novus Loyalty IPO is subscribed 1.51 times.
What is the price band of Novus Loyalty IPO?
Novus Loyalty IPO is priced at ₹139 - ₹146 per share.
How to check allotment status of Novus Loyalty IPO?
Click the allotment link on Novus Loyalty IPO page of IPO360.
How to apply Novus Loyalty IPO in Zerodha?
  1. Go to Kite App → Tap on Bids → Tap on IPO
  2. Select the IPO → Tap on apply → Enter UPI ID
  3. Enter Qty and Price
  4. Submit the application
  5. Approve the UPI Mandate on your UPI app
How to apply Novus Loyalty IPO in Groww?
  1. Go to Groww App → Stocks Section → Select IPO option
  2. Select the IPO you want to apply
  3. Enter your bid details and price
  4. Enter UPI ID & submit
  5. Approve the UPI Mandate on your UPI app
How to apply Novus Loyalty IPO using ASBA?
  1. Log in to your bank's net banking portal.
  2. Navigate to the 'IPO' or 'ASBA' section.
  3. Select Novus Loyalty IPO from the list of available IPOs.
  4. Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
  5. Submit the application.
  6. Money will remain blocked till the refund date