Novus Loyalty Limited IPO
Novus Loyalty Limited IPO
Price Band
₹139 - ₹146
Total Issue
₹60.15 Cr
Bid Dates
17 Mar - 20 Mar
Subscription
1.51x
Est. GMP
₹0 (0.00%)
Novus Loyalty IPO Dates
Business Overview
Novus Loyalty is a technology-driven company providing loyalty and rewards solutions to enterprises across sectors such as fintech, e-commerce, software, finance, banking, FMCG and real estate. The Company focuses on enhancing customer engagement, retention and acquisition through a modern, scalable loyalty platform built on advanced technology architecture. Its platform delivers data-driven solutions that enable businesses to strengthen customer relationships and drive brand loyalty. Novus Loyalty offers both customizable and ready-to-deploy program models, including point-based reward systems, event-triggered campaigns, cashback programs, purchase-linked promotions and digital voucher solutions, helping enterprises design targeted and efficient customer engagement strategies.
Novus Loyalty IPO Lot Size
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Individual (Min) | 2 | 2,000 | ₹2,92,000 |
| Individual (Max) | 2 | 2,000 | ₹2,92,000 |
| S-HNI (Min) | 3 | 3,000 | ₹4,38,000 |
| S-HNI (Max) | 6 | 6,000 | ₹8,76,000 |
| B-HNI (Min) | 7 | 7,000 | ₹10,22,000 |
Novus Loyalty IPO Size
Objects of IPO
A1
A2
A3
Novus Loyalty IPO Live Subscription
Updated as on 20 Mar 2026 | 06:59:38 PM
| Category | Sub (x) | Offered | Bids |
|---|---|---|---|
| QIB | 1.38x | 8,10,000 | 11,15,000 |
| NII | 1.17x | 5,85,000 | 6,84,000 |
| bHNI | 1.31x | 3,90,000 | 5,12,000 |
| sHNI | 0.88x | 1,95,000 | 1,72,000 |
| Individual Investor | 1.82x | 13,65,000 | 24,80,000 |
| Total | 1.55x | 27,60,000 | 42,79,000 |
Novus Loyalty IPO GMP
| Date | GMP (₹) | Est. Price |
|---|---|---|
| 24 Mar | ₹0 (0%) | ₹146 |
| 23 Mar | ₹0 (0%) | ₹146 |
| 22 Mar | ₹0 (0%) | ₹146 |
| 21 Mar | ₹0 (0%) | ₹146 |
| 20 Mar | ₹0 (0%) | ₹146 |
| 19 Mar | ₹0 (0%) | ₹146 |
| 18 Mar | ₹0 (0%) | ₹146 |
| 17 Mar | ₹0 (0%) | ₹146 |
| 16 Mar | ₹0 (0%) | ₹146 |
| 15 Mar | ₹0 (0%) | ₹146 |
| 14 Mar | ₹0 (0%) | ₹146 |
| 13 Mar | ₹0 (0%) | ₹146 |
| 12 Mar | ₹0 (0%) | ₹146 |
| 11 Mar | ₹0 (0%) | ₹146 |
| 10 Mar | ₹0 (0%) | ₹146 |
Peer Comparison
(Rs. in crores)
| Particulars | Novus Loyalty | Pelatro Ltd. |
|---|---|---|
| Revenue | 104.62 | 61.50 |
| PAT | 3.58 | 5.10 |
| EPS (₹) | 2.93 | 5.64 |
| NAV (₹) | 10.68 | 77.64 |
| RONW | 27.39% | 6.31% |
| EBITDA | 5.44% | 16.95% |
| PAT Mrgn | 3.43% | 8.30% |
| PE Ratio | 49.83 | 53.72 |
| Debt to Equity | - | 0.17 |
Financials
(Rs. in crores)
| Particulars | Sep-25 | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|---|
| Revenue | 71.41 | 104.62 | 73.29 | 59.59 |
| PAT | 5.80 | 3.58 | 2.96 | 0.55 |
| Net Worth | 18.89 | 13.09 | 9.50 | 6.54 |
| Borrowings | - | - | 0.82 | 3.53 |
| Assets | 21.83 | 14.81 | 12.36 | 13.38 |
| NAV (₹) | 15.42 | 10.68 | 7.76 | 5.34 |
| EPS (₹) | 4.74 | 2.93 | 2.42 | 0.45 |
KPIs
EBITDA
5.44%
PAT
3.43%
ROE
31.74%
ROCE
40.40%
- All the data pertains to FY 2024-25.
- PE, PB, and market capitalization are calculated based on the Upper Price Band.
Promoter Holding
Promoter
95.62%
Public
4.38%
Management
Frequently Asked Questions
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How to apply Novus Loyalty IPO in Zerodha?
- Go to Kite App → Tap on Bids → Tap on IPO
- Select the IPO → Tap on apply → Enter UPI ID
- Enter Qty and Price
- Submit the application
- Approve the UPI Mandate on your UPI app
How to apply Novus Loyalty IPO in Groww?
- Go to Groww App → Stocks Section → Select IPO option
- Select the IPO you want to apply
- Enter your bid details and price
- Enter UPI ID & submit
- Approve the UPI Mandate on your UPI app
How to apply Novus Loyalty IPO using ASBA?
- Log in to your bank's net banking portal.
- Navigate to the 'IPO' or 'ASBA' section.
- Select Novus Loyalty IPO from the list of available IPOs.
- Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
- Submit the application.
- Money will remain blocked till the refund date