B.A.G. Convergence Limited IPO
B.A.G. Convergence Limited IPO
Price Band
₹82 - ₹87
Total Issue
₹48.72 Cr
Bid Dates
30 Sep - 03 Oct
Subscription
1.42x
Est. GMP
₹0 (0.00%)
B.A.G. Convergence IPO Dates
Business Overview
BAG Convergence Limited was founded with the vision of becoming a leading player in the digital media and entertainment space. The company began its journey in 2007 with the launch of news24online.com, followed by its Hindi counterpart hindi.news24online.com, to reach a wider audience. Expanding into entertainment, it introduced e24bollywood.com, delivering Bollywood news and updates. Initially relying on Google AdSense, the company steadily grew its revenue base through content aggregators like TIL, Dailyhunt and direct clients including government agencies, strengthening its brand recognition. Over the years, BAG Convergence has consistently adapted to technological shifts and evolving user preferences—transitioning from desktop-focused websites to mobile-first platforms in line with Google’s indexing changes. It also launched dedicated mobile apps (News24, E24) to enhance reader engagement. Leveraging the transition from 2G to 5G, the company continues to deliver personalised, mobile-friendly digital content, ensuring strong presence in India’s dynamic media landscape.
B.A.G. Convergence IPO Lot Size
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Individual (Min) | 2 | 3,200 | ₹2,78,400 |
| Individual (Max) | 2 | 3,200 | ₹2,78,400 |
| S-HNI (Min) | 3 | 4,800 | ₹4,17,600 |
| S-HNI (Max) | 7 | 11,200 | ₹9,74,400 |
| B-HNI (Min) | 8 | 12,800 | ₹11,13,600 |
B.A.G. Convergence IPO Size
Objects of the Issue
A1
A2
A3
B.A.G. Convergence IPO Live Subscription
Updated as on 03-Oct-2025 19:00:43 hrs
| Category | Sub (x) | Offered | Bids |
|---|---|---|---|
| QIB | 1.38x | 10,40,000 | 14,38,400 |
| NII | 2.63x | 8,32,000 | 21,87,200 |
| bHNI | 3.63x | 5,55,200 | 20,16,000 |
| sHNI | 0.62x | 2,76,800 | 1,71,200 |
| Individual Investor | 0.83x | 18,88,000 | 15,61,600 |
| Total | 1.38x | 37,60,000 | 51,87,200 |
B.A.G. Convergence IPO GMP
| Date | GMP (₹) | Est. Price |
|---|
Peer Comparison
Financials
(Rs. in crores)
| Particulars | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Revenue from Operations | 35.85 | 30.33 | 24.96 |
| Profit after Tax | 9.10 | 8.03 | 4.98 |
| Net Worth | 22.21 | 7.11 | -0.92 |
| Total Borrowing | - | - | - |
| Total Assets | 43.84 | 18.33 | 11.57 |
| EPS - Basic (in ₹) | 5.82 | 5.45 | 3.36 |
KPIs
EBITDA
39.04%
PAT
25.37%
RONW
40.96%
Debt to Equity
0.57
All the data pertains to FY 2024-25. PE, PB, and market capitalization are calculated based on the Upper Price Band.
Promoter Holding
Promoter
89.58%
Public
10.42%
Management
Frequently Asked Questions
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How to apply B.A.G. Convergence IPO in Zerodha?
- Go to Kite App → Tap on Bids → Tap on IPO
- Select the IPO → Tap on apply → Enter UPI ID
- Enter Qty and Price
- Submit the application
- Approve the UPI Mandate on your UPI app
How to apply B.A.G. Convergence IPO in Groww?
- Go to Groww App → Stocks Section → Select IPO option
- Select the IPO you want to apply
- Enter your bid details and price
- Enter UPI ID & submit
- Approve the UPI Mandate on your UPI app
How to apply B.A.G. Convergence IPO using ASBA?
- Log in to your bank's net banking portal.
- Navigate to the 'IPO' or 'ASBA' section.
- Select B.A.G. Convergence IPO from the list of available IPOs.
- Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
- Submit the application.
- Money will remain blocked till the refund date