Adcounty Media India Limited IPO

Adcounty Media India Limited IPO

SME BSE SME 100% Book Built Offer
Closed

Price Band

₹80 - ₹85

Total Issue

₹50.69 Cr

Bid Dates

27 Jun - 01 Jul

Subscription

174.87x

Est. GMP

₹44 (51.76%)

Website RHP Check Allotment

Tentative Timetable

Open
Close
Allotment
Refunds
Credit
Listing

Business Overview

Adcounty Media India Limited is a BrandTech company offering end-to-end digital marketing solutions. They manage multiple websites and apps across key verticals and operate BidCounty, a programmatic advertising tool. Their services include SEO, social media marketing, and performance-driven campaigns like PPC, CPA, CPL, CPS, and CPI. With a focus on enhancing brand visibility, user acquisition, and ROI, the company helps brands scale through data-led performance and smart targeting across platforms.

Lot Info

Lot Information for Adcounty Media India IPO
Category Lots Shares Amount
Individual (Min) 1 1,600 ₹1,36,000
Individual (Max) 1 1,600 ₹1,36,000
S-HNI (Min) 2 3,200 ₹2,72,000
S-HNI (Max) 7 11,200 ₹9,52,000
B-HNI (Min) 8 12,800 ₹10,88,000
Market Maker
3,36,000 EQ Shares
Employee
₹0.00
Shareholder
₹0.00

Issue Size

Total ₹50.69 Cr
Fresh Issue
₹50.69 Cr (0.60 Cr Shares)
Offer For Sale
₹0.00 (0.00 Shares)

Objects of the Issue

A1

₹B1 Cr

A2

₹B2 Cr

A3

₹B3 Cr

Grey Market Premium

GMP ₹44
Est. Price ₹129
Est. Gain 51.76%

Adcounty Media India IPO Peer Comparison

(Rs. in crores)

Adcounty Media India IPO Peer Comparison Table
Particulars Adcounty Media Affle 3i DAPS Advertising
Revenue from Ops (in Crs 68.90 714.39 19.07
PAT (In Crs.) 13.75 115.49 1.19
EPS - Basic 8.37 8.24 2.29
RONW 47.28% 1.60% 1.83%
EBITDA 26.49% 14.22% 7.18%
Price to earning (PE) 10.16 65.26 9.83
  • All the information pertains to FY 2024-25
  • The PE ratio is calculated using the Upper Price Band for the Issuer and the closing price as of June 3, 2025 for Peers

Financial Performance

(Rs. in crores)

Financial Performance Metrics for Adcounty Media India IPO
Particulars Mar-25 Mar-24 Mar-23
Revenue from Operations 68.90 42.66 53.57
Profit after Tax 13.75 8.28 7.64
Net Worth 37.90 20.27 11.92
Total Borrowing 0.00 0.00 0.29
Total Assets 47.92 29.51 26.84
EPS 8.37 5.17 4.77

KPIs

EBITDA

26.49%

PAT

19.96%

ROE

47.28%

ROCE

47.27%

PE Ratio

10.16

PB Ratio

3.71

Mkt Cap (in Crs.)

191.26

  • All Ratios are based on Mar 25
  • PE, PB, and Post-Issue Market Capitalization are calculated based on the upper price band.

Shareholding

Promoter

89.14%

Public

10.86%

Innovana Thinklabs 24.20%
Aditya Jangid 17.49%
Abbhinav Jain 17.49%
Delphin Varghese 17.49%
Other Promoter 12.47%

Management

Aditya Jangid Chairman & MD
Abbhinav Jain CFO

Registrar & Lead Managers

Registrar

Skyline Financial Services

Skyline Financial Services

Lead Managers (1)

Narnolia Financial Narnolia Financial

Subscription Status

Updated as on 01 Jul 2025 | 05:00:00 PM

BSE SME Subscription Status for Adcounty Media India IPO
Category Sub (x) Offered Bids
QIB 137.33x 11,24,800 15,44,73,600
NII 555.79x 8,44,800 46,95,34,400
Retail 229.37x 19,71,200 45,21,39,200
Total 273.08x 39,40,800 1,07,61,47,200

Frequently Asked Questions

What is Adcounty Media India IPO?
Adcounty Media India IPO is a SME IPO having an issue size of ₹50.69 Crs. Adcounty Media India IPO is priced at ₹80 - ₹85 per share. The issue opens on 27 Jun 25 and closes on 01 Jul 25.
When will Adcounty Media India IPO open?
Adcounty Media India IPO opens on 27 Jun 25 and closes on 01 Jul 25.
What is the GMP of Adcounty Media India IPO?
The estimated Grey Market Premium of Adcounty Media India IPO is ₹44 per share (51.76%).
What is the lot size of Adcounty Media India IPO?
The minimum lot size of Adcounty Media India IPO is 1600 shares & the minimum application amount is Rs. 136000.
When is the allotment of Adcounty Media India IPO?
The allotment date of Adcounty Media India IPO is 02 Jul 25.
What is the listing date of Adcounty Media India IPO?
The listing date of Adcounty Media India IPO is 04 Jul 25.
What is the subscription of Adcounty Media India IPO?
Adcounty Media India IPO is subscribed 174.87 times.
What is the price band of Adcounty Media India IPO?
Adcounty Media India IPO is priced at ₹80 - ₹85 per share.
How to check allotment status of Adcounty Media India IPO?
Click the allotment link on Adcounty Media India IPO page of IPO360.
How to apply Adcounty Media India IPO in Zerodha?
  1. Go to Kite App → Tap on Bids → Tap on IPO
  2. Select the IPO → Tap on apply → Enter UPI ID
  3. Enter Qty and Price
  4. Submit the application
  5. Approve the UPI Mandate on your UPI app
How to apply Adcounty Media India IPO in Groww?
  1. Go to Groww App → Stocks Section → Select IPO option
  2. Select the IPO you want to apply
  3. Enter your bid details and price
  4. Enter UPI ID & submit
  5. Approve the UPI Mandate on your UPI app
How to apply Adcounty Media India IPO using ASBA?
  1. Log in to your bank's net banking portal.
  2. Navigate to the 'IPO' or 'ASBA' section.
  3. Select Adcounty Media India IPO from the list of available IPOs.
  4. Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
  5. Submit the application.
  6. Money will remain blocked till the refund date