Adcounty Media India Limited IPO
Adcounty Media India Limited is a BrandTech company offering end-to-end digital marketing solutions. They manage multiple websites and apps across key verticals and operate BidCounty, a programmatic advertising tool. Their services include SEO, social media marketing, and performance-driven campaigns like PPC, CPA, CPL, CPS, and CPI. With a focus on enhancing brand visibility, user acquisition, and ROI, the company helps brands scale through data-led performance and smart targeting across platforms.
Price Band₹80 - ₹85 |
Dates27 Jun - 01 Jul |
GMP₹44 (51.76%) |
Subscriptions174.87 times |
Issue Size₹50.69 Crs |
Adcounty Media India IPO Key Dates
Opening Date
27 Jun 25
Closing Date
01 Jul 25
Basis Of Allotment
02 Jul 25
Initiations Of Refund
03 Jul 25
Credit Of Shares
04 Jul 25
Listing Date
04 Jul 25
Adcounty Media India IPO Objects
- To meet out the Capital Expenditure requirements of the Company
- To meet out the Working Capital requirements of the Company
- General Corporate Purposes
Adcounty Media India IPO Details
Price Band₹80 - ₹85 |
Listing AtBSE SME |
IPO Issue Type100% Book Built Offer |
Fresh Issue₹50.69 Cr (0.60 Cr Shares) |
Offer For Sale₹0.00 (0.00 Shares) |
Total Issue₹50.69 Cr (0.60 Cr Shares) |
Face Value₹10 per equity share |
Adcounty Media India IPO Lot Information
| Investor Category | Lot | Shares | Amount | |
|---|---|---|---|---|
| Individual Investor |
Minimum
1
1,600
1,36,000
Maximum
1
1,600
1,36,000
|
|||
| NII |
Minimum
2
3,200
2,72,000
|
|||
Adcounty Media India IPO Subscription
Updated as on 01 Jul 2025 | 05:00:00 PM
| Investor Category | Subscription (times) | Shares Offered | Shared Bid |
|---|---|---|---|
| QIB | 137.33 | 11,24,800 | 15,44,73,600 |
| NII | 397.93 | 0 | 46,98,70,400 |
| Retail | 62.67 | 19,71,200 | 12,35,34,400 |
| Total | 174.87 | 42,76,800 | 74,78,78,400 |
Adcounty Media India IPO GMP
The estimated Grey Market Premium of Adcounty Media India IPO is ₹44 per share (51.76%)
Category Allocation
| Particulars | Allocation |
|---|---|
| QIB | Not more than 50% of Net Offer |
| NII | Not less than 15% of Net Offer |
| Retail | Not less than 35% of Net Offer |
| Market Maker | 3,36,000 EQ Shares |
Adcounty Media India IPO Financials
Key Performance Indicators
| KPI | Valus |
|---|---|
| EBITDA | 26.49% |
| PAT | 19.96% |
| ROE | 47.28% |
| ROCE | 47.27% |
| PE Ratio | 10.16 |
| PB Ratio | 3.71 |
| Mkt Cap (in Crs.) | 191.26 |
- All Ratios are based on Mar 25
- PE, PB, and Post-Issue Market Capitalization are calculated based on the upper price band.
Adcounty Media India IPO Peer Comparision
| Particulars | Adcounty Media | Affle 3i | DAPS Advertising |
|---|---|---|---|
| Revenue from Ops (in Crs | 68.90 | 714.39 | 19.07 |
| PAT (In Crs.) | 13.75 | 115.49 | 1.19 |
| EPS - Basic | 8.37 | 8.24 | 2.29 |
| RONW | 47.28% | 1.60% | 1.83% |
| EBITDA | 26.49% | 14.22% | 7.18% |
| Price to earning (PE) | 10.16 | 65.26 | 9.83 |
- All the information pertains to FY 2024-25
- The PE ratio is calculated using the Upper Price Band for the Issuer and the closing price as of June 3, 2025 for Peers
Adcounty Media India IPO Peer Comparision
| Particulars | Adcounty Media |
|---|---|
| Revenue from Ops (in Crs | 68.90 |
| PAT (In Crs.) | 13.75 |
| EPS - Basic | 8.37 |
| RONW | 47.28% |
| EBITDA | 26.49% |
| Price to earning (PE) | 10.16 |
| Affle 3i | DAPS Advertising |
|---|---|
| 714.39 | 19.07 |
| 115.49 | 1.19 |
| 8.24 | 2.29 |
| 1.60% | 1.83% |
| 14.22% | 7.18% |
| 65.26 | 9.83 |
- All the information pertains to FY 2024-25
- The PE ratio is calculated using the Upper Price Band for the Issuer and the closing price as of June 3, 2025 for Peers
Promoter Details
| Name | Shareholding |
|---|---|
| Innovana Thinklabs | 24.20% |
| Aditya Jangid | 17.49% |
| Abbhinav Jain | 17.49% |
| Delphin Varghese | 17.49% |
| Other Promoter | 12.47% |
| Total | 89.14% |
Management Details
| Name | Designation |
|---|---|
| Aditya Jangid | Chairman & MD |
| Abbhinav Jain | CFO |
Company Details
Name: Adcounty Media India Limited
Address: First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, India – 302004
Number: + 91 7877623083
Email: cs@adcountymedia.com
Website: www.adcountymedia.com
Book Running Lead Managers (BRLMs)
RTAs
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Visit WebsiteFrequently Asked questions?
Find answers to common questions that come in your mind related to IPO.
Adcounty Media India IPO is a SME IPO having an issue size of Rs. ₹50.69 Crs. Adcounty Media India IPO is priced at ₹80 - ₹85 per share. The issue opens on 27 Jun 25 and closes on 01 Jul 25.
Adcounty Media India IPO opens on 27 Jun 25 and closes on 01 Jul 25.
The estimated Grey Market Premium of Adcounty Media India IPO is ₹44 per share (51.76%).
The minimum lot size of Adcounty Media India IPO is 1600 shares & the minimum application amount is Rs. 136000.
The allotment date of Adcounty Media India IPO is 02 Jul 25.
The listing date of Adcounty Media India IPO is 04 Jul 25.
Adcounty Media India IPO is subscribed 174.87 times.
Adcounty Media India IPO is priced at ₹80 - ₹85 per share.
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