In progress
Valuation
Market Cap
₹64.83 Cr
P/E Ratio
8.59x
P/B Ratio
2.65x
Century Media IPO Dates
Business Overview
Century Business Media Limited is an Out-of-Home (OOH) advertising company operating primarily in the Airport OOH and Railway OOH segments, with recent expansion into Metro OOH and in-shop branding. The Company holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga and Jorhat airports, and exclusive rights outside station campuses across five East Central Railway divisions covering 714 railway stations. It also offers city-based media formats including hoardings, billboards, unipoles and gantries across Bihar, Jharkhand, West Bengal, Delhi and other states.
Lots & IPO Size
Century Media IPO Lot Size
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Ind (Min) | 2 | 3,200 | ₹2,36,800 |
| Ind (Max) | 2 | 3,200 | ₹2,36,800 |
| S-HNI (Min) | 3 | 4,800 | ₹3,55,200 |
| S-HNI (Max) | 8 | 12,800 | ₹9,47,200 |
| B-HNI (Min) | 9 | 14,400 | ₹10,65,600 |
Century Media IPO Size
Objects of the Issue
Funding Capital Expenditure towards Purchase of Media Assets
Payment of Security Deposit for advertising rights at Patna Airport
Repayment of certain borrowing availed by the Company
To meet Working Capital requirements
General Corporate Purposes & issue expenses
Total
Key Risk Factors
The Company and its Promoters are involved in certain legal proceedings and potential litigations; an adverse decision in any such proceeding may render them liable to liabilities or penalties.
Key Risk Factors
The Company and its Promoters are involved in certain legal proceedings and potential litigations; an adverse decision in any such proceeding may render them liable to liabilities or penalties.
The Company's business is significantly dependent on concession, licensing and marketing agreements with government authorities such as AAI and Indian Railways; failure to renew or retain such rights could adversely affect revenues.
The Company is required to provide substantial security deposits under its concession agreements; forfeiture or invocation of these deposits could materially affect its liquidity.
Certain concession agreements require the Company to pay Minimum Monthly Guarantees (MMG) irrespective of actual revenue; inability to meet these obligations could materially affect its business and financial condition.
The Company is yet to place firm orders for certain static and digital media assets intended for its OOH business under the Objects of the Issue; delays could postpone implementation and increase costs.
The Company's operations are geographically concentrated in Bihar, Jharkhand, Delhi and West Bengal, exposing it to region-specific risks; approximately 35.56% of FY2025-26 revenue came from Bihar alone.
The Company's city-based OOH campaigns depend on availability and cost of suitable media sites such as hoardings; any shortage or price escalation in such inventory may adversely affect its business and margins.
The Company's Trade Payables Holding Period for Fiscal 2024 and Fiscal 2025 was inadvertently miscalculated in the DRHP; revised periods of 57 and 49 days differ from the previously disclosed 50 and 41 days.
The Company is dependent on a limited number of high-revenue advertising rights and concession contracts at select airports and railway zones; failure to retain or renew these contracts could materially affect revenue.
The Company's logo is not registered as on the date of this Red Herring Prospectus and its trademark application (status: Objected) may not be accepted, limiting protection of its brand and intellectual property.
Century Media IPO Details Live GMP
| Date | GMP (₹) | Est. Price |
|---|---|---|
| 09 Sep | ₹0 (0%) | ₹74 |
| 08 Sep | ₹0 (0%) | ₹74 |
| 07 Sep | ₹0 (0%) | ₹74 |
Century Media IPO Peer Comparison
(Rs. in crores)
| Particulars | Century Media | Bright Outdoor | Signpost India | Simca Advertising |
|---|---|---|---|---|
| Revenue | 46.43 | 153.03 | 575.93 | 127.22 |
| PAT | 5.56 | 24.05 | 70.21 | 16.62 |
| EPS (₹) | 8.61 | 12.26 | 13.14 | 18.88 |
| NAV (₹) | 27.94 | 85.03 | 54.44 | 24.24 |
| RONW | 30.83% | 12.96% | 24.13% | 57.24% |
| EBITDA | 18.47% | 21.45% | 25.45% | 18.02% |
| PAT Mrgn | 11.96% | 15.71% | 12.19% | 13.06% |
| PE Ratio | 8.59 | 29.48 | 20.55 | 12.75 |
All information pertains to FY 2025-26. PE ratio is calculated using the Upper Price Band for the Issuer and the closing price as of December 6, 2024 for Peers
Century Media IPO Financial Performance
(Rs. in crores)
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| Revenue | 46.43 | 36.65 | 32.03 |
| PAT | 5.56 | 4.70 | 3.68 |
| Net Worth | 18.02 | 12.47 | 7.76 |
| Borrowings | 7.96 | 5.50 | 8.10 |
| Assets | 31.28 | 22.37 | 21.24 |
| NAV (₹) | 27.94 | 19.33 | 12.03 |
| EPS (₹) | 8.61 | 7.30 | 5.72 |
Key Performance Indicators (KPIs)
Financial Margin Trends
Century Media IPO Financial Statements
(Rs. in crores)
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| Revenue from Ops | 46.43 | 36.65 | 32.03 |
| Other Income | 0.32 | 0.26 | 0.23 |
| Total Income | 46.76 | 36.91 | 32.27 |
| Cost of Revenue | 30.53 | 23.62 | 20.64 |
| Employee Expense | 3.24 | 2.57 | 1.68 |
| Finance Costs | 0.84 | 0.65 | 0.67 |
| Depreciation | 1.09 | 0.85 | 0.65 |
| Other Expenses | 3.59 | 2.86 | 3.73 |
| Total Expenses | 39.29 | 30.55 | 27.38 |
| Profit Before Tax | 7.46 | 6.37 | 4.89 |
| Tax Expense | 1.91 | 1.66 | 1.21 |
| Profit After Tax | 5.56 | 4.70 | 3.68 |
| EPS — Basic (₹) | 8.61 | 7.30 | 5.72 |
| EPS — Diluted (₹) | 8.61 | 7.30 | 5.72 |
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| Equity Share Capital | 6.45 | 6.45 | 0.81 |
| Reserves & Surplus | 11.57 | 6.02 | 7.58 |
| Total Equity | 18.02 | 12.47 | 8.38 |
| Total Borrowings | 7.96 | 5.50 | 8.10 |
| Trade Payables | 3.58 | 3.29 | 3.10 |
| Other Liabilities | 1.71 | 1.11 | 1.65 |
| Total Equity & Liab | 31.28 | 22.37 | 21.24 |
| Fixed Assets | 6.51 | 4.62 | 4.57 |
| Other Non-Current Assets | 5.29 | 3.64 | 2.65 |
| Trade Receivables | 14.16 | 10.71 | 8.77 |
| Cash & Bank Balances | 4.07 | 1.76 | 1.93 |
| Other Assets | 1.25 | 1.64 | 3.32 |
| Total | 31.28 | 22.37 | 21.24 |
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| Cash Flow from Operating Activities | 6.05 | 5.40 | 0.16 |
| Cash Flow from Investing Activities | -4.31 | -2.35 | -1.52 |
| Cash Flow from Financing Activities | 1.62 | -3.25 | 1.65 |
| Net Change in Cash & Equivalents | 3.35 | -0.20 | 0.29 |
| Cash & Equivalents at End of Period | 3.60 | 0.25 | 0.45 |
Promoter Holding
Promoter
100.00%
Public
0.00%
Management
Shashi Kumar Chaudhary
Age: 57
Chairman & MD
Remuneration
₹Chairman & MD
Education
₹50.00 Lakhs p.a. (basic salary, DA, perquisites and other allowances or combination thereof)
Prior Experience
B.Com (Honours), University of Delhi (1990)
Seema Chaudhary
Age: 51
WTD
Remuneration
₹WTD
Education
₹40.00 Lakhs p.a. (basic salary, DA, perquisites and other allowances or combination thereof)
Prior Experience
Not Available
Shreya Chaudhary
Age: 30
CFO
Remuneration
₹CFO
Education
₹9.70 Lakhs p.a. (FY26 paid remuneration)
Prior Experience
B.Com (Honours), University of Delhi (2017)
Registrar & Lead Managers
Registrar
KFin Technologies
Lead Managers (1)
Company Details
Name: Century Business Media Limited
Address: 107, Emarat Firdaus Exhibition Road, Patna, Bihar, India, 800001
Number: 0612-2320672/76
Email: info@centurymedia.in
Website: https://centurymedia.in
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How to apply Century Media IPO in Zerodha?
- Go to Kite App → Tap on Bids → Tap on IPO
- Select the IPO → Tap on apply → Enter UPI ID
- Enter Qty and Price
- Submit the application
- Approve the UPI Mandate on your UPI app
How to apply Century Media IPO in Groww?
- Go to Groww App → Stocks Section → Select IPO option
- Select the IPO you want to apply
- Enter your bid details and price
- Enter UPI ID & submit
- Approve the UPI Mandate on your UPI app
How to apply Century Media IPO using ASBA?
- Log in to your bank's net banking portal.
- Navigate to the 'IPO' or 'ASBA' section.
- Select Century Media IPO from the list of available IPOs.
- Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
- Submit the application.
- Money will remain blocked till the refund date
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