Business Overview
Purple Style is one of India’s largest and fastest-growing multi-brand luxury omni-channel fashion platforms in terms of revenue in Fiscal 2024 (Source: 1Lattice Report), catering to customers in India and overseas markets. The platform curates products from renowned designer brands such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Its diversified portfolio spans womenswear, menswear, and allied categories including jewellery, accessories and kids’ wear, with a strong emphasis on wedding and occasion-led fashion. By integrating a digital-first platform with an omni-channel presence, Purple Style enables designers to reach a wider audience while offering customers a seamless luxury shopping experience across curated collections.
Objects of Issue
- Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, & back-end offices in India
- Funding towards sales & marketing expenses to be incurred by the Company
- General corporate purposes
Financial Performance
(Rs. in crores)
| Particulars | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Revenue | 489.91 | 504.37 | 369.19 |
| PAT | -188.55 | -47.71 | -41.39 |
| Net Worth | 118.70 | 40.88 | 59.28 |
| Borrowings | 112.79 | 116.33 | 46.73 |
| Assets | 498.25 | 459.75 | 329.75 |
| NAV (₹) | 18.27 | 6.39 | 9.58 |
| EPS (₹) | -29.03 | -7.46 | -6.69 |
KPIs
EBITDA
8.57%
PAT
-38.49%
ROE
-158.85%
ROCE
-4.79%
- All the data pertains to FY 2024-25.
- PE, PB, and market capitalization are calculated based on the Upper Price Band.
Shareholding
Promoter
27.36%
Public
72.64%
Management
Frequently Asked Questions
What is Purple Style IPO?
When will Purple Style IPO open?
What is the GMP of Purple Style IPO?
What is the lot size of Purple Style IPO?
When is the allotment of Purple Style IPO?
What is the listing date of Purple Style IPO?
What is the subscription of Purple Style IPO?
What is the price band of Purple Style IPO?
How to check allotment status of Purple Style IPO?
How to apply Purple Style IPO in Zerodha?
- Go to Kite App → Tap on Bids → Tap on IPO
- Select the IPO → Tap on apply → Enter UPI ID
- Enter Qty and Price
- Submit the application
- Approve the UPI Mandate on your UPI app
How to apply Purple Style IPO in Groww?
- Go to Groww App → Stocks Section → Select IPO option
- Select the IPO you want to apply
- Enter your bid details and price
- Enter UPI ID & submit
- Approve the UPI Mandate on your UPI app
How to apply Purple Style IPO using ASBA?
- Log in to your bank's net banking portal.
- Navigate to the 'IPO' or 'ASBA' section.
- Select Purple Style IPO from the list of available IPOs.
- Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
- Submit the application.
- Money will remain blocked till the refund date