In Progress
Valuation
Market Cap
₹4,603.51 Cr
P/E Ratio
0.00x
P/B Ratio
0.00x
Purple Style IPO Dates
Open
Close
Allotment
Refunds
Credit
Listing
Conflicting IPOs
IPOs with overlapping timeline
Business Overview
Purple Style Labs Limited operates Pernia’s Pop-Up Shop (“PPUS”), one of the largest and fastest growing multi-brand luxury omni-channel fashion platforms in India, serving customers in India and abroad. Its omni-channel platform spans Experience Centers, the PPUS website and mobile application, other digital sales channels, and events and exhibitions. The Company provides curated selections in luxury fashion sourced from 1,109 Active Designer Brands as of March 31, 2026, across womenswear, menswear and others including jewelry, accessories and kidswear, with a focus on wedding and occasion wear. Having acquired PPUS in 2018, the Company has transformed it from an online-only platform into an omni-channel business with 14 Experience Centers globally, 12 in India and one each in London and New York.
Lots & IPO Size
Purple Style IPO Lot Size
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1,716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1,742 | ₹10,01,650 |
Category Reservation
QIB 75%
NII 15%
Ret 10%
Employee
₹0.00
Shareholder
₹0.00
Purple Style IPO Size
Total
₹680 Cr
Fresh Issue
₹680 Cr
(1.18 Cr
Shares)
Offer For Sale
₹0
(0.00
Shares)
Objects of the Issue
Investment in the Company’s wholly owned Subsidiary, PSL Retail Private Limited, for expenditure towards lease liabilities of Experience Centers and back-end offices
Funding towards sales and marketing expenses to be incurred by the Company
General Corporate Purposes & Issue Expenses
Total
Key Risk Factors
The Company has in the past incurred losses and negative retained earnings amounting to ₹7,102.86 million as of March 31, 2026, along with negative net cash flows from operating activities. Continued losses, negative retained earnings or negative cash flows over extended periods could adversely impact its results of operations, financial condition and cash flows.
Key Risk Factors
The Company has in the past incurred losses and negative retained earnings amounting to ₹7,102.86 million as of March 31, 2026, along with negative net cash flows from operating activities. Continued losses, negative retained earnings or negative cash flows over extended periods could adversely impact its results of operations, financial condition and cash flows.
The Company derives a substantial portion of its Total PPUS GMV from the womenswear category (77.70%, 75.66% and 77.88% in Fiscals 2026, 2025 and 2024). Negative trends in womenswear demand, economic conditions, trade policies or tariffs may reduce business volumes.
The Company depends on its Experience Centers for a significant portion of Total PPUS GMV (Indian Experience Centers contributed 74.72%, 66.41% and 56.20% in Fiscals 2026, 2025 and 2024). Disruptions to these centers or limitations on expanding them may adversely affect operations.
The Company depends on its website and mobile application for online sales (9.05%, 10.75% and 15.68% of Total PPUS GMV in Fiscals 2026, 2025 and 2024) and relies on mobile operating systems and application marketplaces. Changes in device compatibility, app-store policies or technology could adversely impact engagement and sales.
Changes in international trade policies, geopolitics and trade tariffs, export controls and economic or trade sanctions may materially and adversely affect the Company’s business, financial condition and results of operations, particularly given its exposure to export markets including the United States.
Any inability to enhance its presence, increase its customer base, retain existing customers, increase sales and expand its footprint may adversely impact the Company’s business, financial condition, cash flows, results of operations and prospects.
The Company depends on its top Designer Brands for a significant portion of Total PPUS GMV (top 10 Designer Brands contributed 30.24%, 26.54% and 23.44% in Fiscals 2026, 2025 and 2024). Failure to retain existing brands, onboard new ones cost-effectively, or maintain product quality could adversely affect the business.
The Company’s Designer Brands set their own prices for products sold on the online platform. The Company also faces contractual risks relating to non-exclusive agreements with Designer Brands, which could affect its ability to respond to consumer preferences and trends.
The Company may be unable to adequately maintain, protect and enforce its intellectual property rights, and may be unable to prevent unauthorised use of its intellectual property and proprietary rights, which could harm its business and competitive position.
The Company has incurred indebtedness in the past. Its inability to obtain further financing, meet obligations or maintain a high debt service coverage ratio (0.08, 0.37 and 0.27 in Fiscals 2026, 2025 and 2024) could adversely affect its business, financial condition, cash flows and results of operations.
Purple Style IPO Live Subscription
Updated as on 02-Sep-2026 19:00:00
| Category | Sub (x) | Offered | Bids | Amount(Cr) |
|---|---|---|---|---|
| QIB | 1.50 | 35,47,826 | 53,27,218 | 306.32 |
| NII | 0.89 | 17,73,913 | 15,74,612 | 90.54 |
| bHNI | 1.06 | 11,82,609 | 12,52,342 | 72.01 |
| sHNI | 0.55 | 5,91,304 | 3,22,270 | 18.53 |
| Retail | 1.66 | 11,82,609 | 19,64,742 | 112.97 |
| Total | 1.36 | 65,04,348 | 88,66,572 | 509.83 |
Data is sourced from NSE & BSE and may change. Information is provided on an “AS IS” and “AS AVAILABLE” basis without warranties
Updated as on 02-Sep-2026 19:00:00
Purple Style IPO Details Live GMP
GMP
₹-13
Est. Price
₹562
Est. Gain
-2.26%
| Date | GMP (₹) | Est. Price |
|---|---|---|
| 07 Sep | ₹-13 (-2.3%) | ₹562 |
| 06 Sep | ₹-9 (-1.6%) | ₹566 |
| 05 Sep | ₹0 (0%) | ₹575 |
| 04 Sep | ₹-2 (-0.3%) | ₹573 |
| 03 Sep | ₹6 (1%) | ₹581 |
| 02 Sep | ₹-4 (-0.7%) | ₹571 |
| 01 Sep | ₹0 (0%) | ₹575 |
| 31 Aug | ₹13 (2.3%) | ₹588 |
| 30 Aug | ₹31 (5.4%) | ₹606 |
| 29 Aug | ₹37 (6.4%) | ₹612 |
| 28 Aug | ₹25 (4.3%) | ₹600 |
| 27 Aug | ₹0 (0%) | ₹575 |
| 26 Aug | ₹0 (0%) | ₹575 |
| 25 Aug | ₹0 (0%) | ₹575 |
Purple Style IPO Peer Comparison
There are no comparable listed peers in India as per the company
Purple Style IPO Financial Performance
(Rs. in crores)
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| Revenue | 557.84 | 489.91 | 504.37 |
| PAT | -285.40 | -188.38 | -47.71 |
| Net Worth | -52.28 | 117.50 | 39.51 |
| Borrowings | 371.40 | 112.79 | 116.33 |
| Assets | 829.60 | 497.05 | 458.39 |
| NAV (₹) | -7.66 | 18.09 | 6.18 |
| EPS (₹) | -41.98 | -29.00 | -7.46 |
Key Performance Indicators (KPIs)
- All the data pertains to FY 2025-26.
- PE, PB, and market capitalization are calculated based on the Upper Price Band.
Financial Margin Trends
Purple Style IPO Financial Statements
(Rs. in crores)
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| Revenue from Ops | 557.84 | 489.91 | 504.37 |
| Other Income | 9.23 | 4.09 | 5.66 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Purchase of Stock | 351.92 | 303.88 | 350.71 |
| Changes in Inventories | -3.52 | -20.00 | -53.21 |
| Employee Expense | 82.00 | 66.21 | 58.69 |
| Finance Costs | 97.09 | 52.97 | 40.76 |
| Depreciation | 100.75 | 54.63 | 38.58 |
| Other Expenses | 224.24 | 224.70 | 122.22 |
| Total Expenses | 852.48 | 682.39 | 557.75 |
| Profit Before Tax | -285.41 | -188.39 | -47.72 |
| Tax Expense | 0.00 | 0.00 | 0.00 |
| Profit After Tax | -285.41 | -188.39 | -47.72 |
| EPS — Basic (₹) | -41.98 | -29.00 | -7.46 |
| EPS — Diluted (₹) | -41.98 | -29.00 | -7.46 |
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| Equity Share Capital | 68.23 | 0.04 | 0.03 |
| Other Equity | -120.51 | 117.46 | 39.48 |
| Total Equity | -52.28 | 117.50 | 39.51 |
| Total Borrowings | 371.40 | 112.79 | 116.33 |
| Trade Payables | 40.25 | 41.83 | 65.06 |
| Other Liabilities | 470.23 | 224.93 | 237.49 |
| Total Equity & Liab | 829.60 | 497.05 | 458.39 |
| Fixed Assets | 78.45 | 37.45 | 37.92 |
| Trade Receivables | 3.19 | 1.27 | 0.88 |
| Cash & Bank Bal | 15.57 | 10.48 | 3.29 |
| Inventories | 163.38 | 160.34 | 140.40 |
| ROU Assets | 416.54 | 153.19 | 184.32 |
| Other Assets | 152.49 | 134.31 | 91.56 |
| Total Assets | 829.60 | 497.05 | 458.39 |
| Particulars | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| 1 | -34.89 | -45.19 | -31.34 |
| 2 | -52.45 | -12.11 | -16.79 |
| 3 | 92.54 | 64.48 | 43.75 |
| 5.20 | 7.18 | -4.38 | |
| 15.57 | 10.38 | 3.19 |
Contingent Liabilities
| Particulars | Amount (₹ Cr) |
|---|---|
| No Contingent Liabilities as per IND AS 37 | 0.00 |
Promoter Holding
Promoter
26.34%
Public
73.66%
Abhishek Agarwal
26.09%
Payal Kumari Agarwal
0.22%
Priyanka Agarwal
0.03%
Management
Abhishek Agarwal
Age: 38
WTD & CEO
Remuneration
₹Entitled to up to ₹10.00 million p.a. (till FY2027) per appointment terms; basic ₹4.20m + HRA ₹2.10m p.a.
Education
B.Tech & M.Tech (Aerospace Engineering), IIT Bombay
Prior Experience
~14 years in luxury omni-channel fashion; formerly senior analyst at Deutsche CIB Centre; director at PSL Retail, PSL UK & PSL USA.
Abhinav Agarwal
Age: 37
WTD & CBO
Remuneration
₹Per appointment terms as WTD (five-year term w.e.f. Nov 14, 2024)
Education
B.E. (Civil Engineering), IIT Bombay
Prior Experience
~14 years in luxury omni-channel fashion; formerly GM at Yatra Online and Docbuzz Technologies; senior software developer/team lead at FlexTrade India.
Umesh Pawan Choudhary
CFO
Remuneration
₹₹4.08 million in FY2026
Education
B.Com (University of Mumbai); Associate Member, ICAI
Prior Experience
~8 years in finance; with Company since Apr 2019; formerly assistant manager – accounts payable at Toppr Technologies.
Registrar & Lead Managers
Registrar
KFin Technologies
Lead Managers (2)
Company Details
Name: Purple Style Labs Limited
Address: CTS No. 1081, Plot no. 110, TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai 400 057, Maharashtra, India
Number: +91 22 5033 3600
Email: investor.relations@purplestylelabs.com
Website: https://www.purplestylelabs.com
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Frequently Asked Questions (FAQs)
What is Purple Style IPO?
Purple Style IPO is a Mainboard IPO having an issue size of
₹680 Crs.
Purple Style IPO is priced at
₹546 - ₹575 per
share.
The
issue opens on 31 Aug 26
and
closes on 02 Sep 26.
When will Purple Style IPO open?
Purple Style IPO opens on
31 Aug 26 and closes on
02 Sep 26.
What is the GMP of Purple Style IPO?
The estimated Grey Market Premium of Purple Style IPO is
₹-13 per share (-2.26%).
What is the lot size of Purple Style IPO?
The minimum lot size of Purple Style IPO is
26 shares & the minimum application amount
is
Rs.
14950.
When is the allotment of Purple Style IPO?
The allotment date of Purple Style IPO is
03 Sep 26.
What is the listing date of Purple Style IPO?
The listing date of Purple Style IPO is
07 Sep 26.
What is the subscription of Purple Style IPO?
Purple Style IPO is subscribed
1.29
times.
What is the price band of Purple Style IPO?
Purple Style IPO is priced at
₹546 - ₹575 per
share.
How to check allotment status of Purple Style IPO?
Click the allotment link on Purple Style IPO page of IPO360.
How to apply Purple Style IPO in Zerodha?
- Go to Kite App → Tap on Bids → Tap on IPO
- Select the IPO → Tap on apply → Enter UPI ID
- Enter Qty and Price
- Submit the application
- Approve the UPI Mandate on your UPI app
How to apply Purple Style IPO in Groww?
- Go to Groww App → Stocks Section → Select IPO option
- Select the IPO you want to apply
- Enter your bid details and price
- Enter UPI ID & submit
- Approve the UPI Mandate on your UPI app
How to apply Purple Style IPO using ASBA?
- Log in to your bank's net banking portal.
- Navigate to the 'IPO' or 'ASBA' section.
- Select Purple Style IPO from the list of available IPOs.
- Enter the required details: Bid quantity, Price, DP ID & Client ID, etc
- Submit the application.
- Money will remain blocked till the refund date
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